B&O PLAY: Craft Matters Campaign

B&O PLAY: Craft Matters Campaign

We’re thrilled to announce the launch of our Craft Matters campaign – a campaign focused on one of our core values – Craftsmanship. The campaign was launched this week as part of celebrating our 5 year anniversary of B&O PLAY.

In the Craft Matters campaign, we zoom-in on our authentic materials, expertise and attention to detail when we craft our products – a true differentiator in the marketplace. Enjoy the beautiful landing page https://www.beoplay.com/landingpages/craftmatters

The Craft Matters is part of ‘What Matters’, a series of campaigns where we focus on our passion for Sound, Design and Craft. We use our expertise to create premium audio products that Make Beautiful Music. When we talk as a brand, we talk about what matters to us. What matters to us when we design our products but also what matters to us in the world.  What matters to us is important because it communicates our passion in an authentic way and passion is contagious.


We developed four beautifully filmed videos that showcase our craftsmanship and attention to detail with our signature materials: Aluminium, Leather, Wood and Fabric.

To highlight the synergies between sound and craft, we invited four composers to interpret our materials musically and documented the process in video.

Beautiful craftsmanship inspires beautiful music and the result is pure craftsmanship.

  • Share

Leave a reply

Your email address will not be published. Required fields are marked *