Audion Innovision Pty Ltd http://audion-mm.com Mon, 23 Jan 2017 00:51:17 +0000 en-US hourly 1 B&O PLAY: Craft Matters Campaign http://audion-mm.com/bo-play-craft-matters-campaign/ http://audion-mm.com/bo-play-craft-matters-campaign/#respond Fri, 13 Jan 2017 02:46:28 +0000 http://audion-mm.com/?p=8558 B&O PLAY: Craft Matters Campaign We’re thrilled to announce the launch of our Craft Matters campaign – a campaign focused on one of our core values – Craftsmanship. The campaign was launched this week as part of celebrating our 5 year anniversary of B&O PLAY. In the Craft Matters campaign, we zoom-in on our authentic materials, expertise and attention to detail when we craft our products – a true differentiator in the marketplace. Enjoy the beautiful landing page https://www.beoplay.com/landingpages/craftmatters The […]

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B&O PLAY: Craft Matters Campaign

We’re thrilled to announce the launch of our Craft Matters campaign – a campaign focused on one of our core values – Craftsmanship. The campaign was launched this week as part of celebrating our 5 year anniversary of B&O PLAY.

In the Craft Matters campaign, we zoom-in on our authentic materials, expertise and attention to detail when we craft our products – a true differentiator in the marketplace. Enjoy the beautiful landing page https://www.beoplay.com/landingpages/craftmatters

The Craft Matters is part of ‘What Matters’, a series of campaigns where we focus on our passion for Sound, Design and Craft. We use our expertise to create premium audio products that Make Beautiful Music. When we talk as a brand, we talk about what matters to us. What matters to us when we design our products but also what matters to us in the world.  What matters to us is important because it communicates our passion in an authentic way and passion is contagious.

CRAFT MATTERS CAMPAIGN

We developed four beautifully filmed videos that showcase our craftsmanship and attention to detail with our signature materials: Aluminium, Leather, Wood and Fabric.

To highlight the synergies between sound and craft, we invited four composers to interpret our materials musically and documented the process in video.

Beautiful craftsmanship inspires beautiful music and the result is pure craftsmanship.

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B&O Play – Celebrating 5 Years of Goosebumps http://audion-mm.com/bo-play-celebrating-5-years-goosebumps/ http://audion-mm.com/bo-play-celebrating-5-years-goosebumps/#respond Fri, 13 Jan 2017 01:23:07 +0000 http://audion-mm.com/?p=8555 B&O Play – Celebrating 5 Years of Goosebumps This week we are celebrating the 5 year anniversary of B&O PLAY. To mark the occasion, we’re unveiling some little known stories and facts about our brand together with a few numbers that will interest you. The fun bits. The project contains beautiful images, stories and facts you will not necessarily find in our marketing and press material. A great opportunity to bring to life forgotten, fun, interesting and even nerdy facts […]

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B&O Play – Celebrating 5 Years of Goosebumps

This week we are celebrating the 5 year anniversary of B&O PLAY. To mark the occasion, we’re unveiling some little known stories and facts about our brand together with a few numbers that will interest you. The fun bits.

The project contains beautiful images, stories and facts you will not necessarily find in our marketing and press material.
A great opportunity to bring to life forgotten, fun, interesting and even nerdy facts in a more casual way to make people curious about what and who we are as a brand.

The project is based on 25-DID YOU KNOW-facts in total.

Enjoy the experience. Go check it out here:

https://www.beoplay.com/landingpages/anniversary

Make Beautiful Music

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Introducing the new Beoplay M5 launched at CES, 2017 in Las Vegas and on Beoplay.com http://audion-mm.com/introducing-new-beoplay-m5-launched-ces-2017-las-vegas-beoplay-com/ http://audion-mm.com/introducing-new-beoplay-m5-launched-ces-2017-las-vegas-beoplay-com/#respond Fri, 13 Jan 2017 00:22:32 +0000 http://audion-mm.com/?p=8542 Introducing the new Beoplay M5 launched at CES, 2017 in Las Vegas and on Beoplay.com Beoplay M5 is a powerful, connected speaker that can function as a standalone or be connected to other speakers across multiple rooms. -FANTASTIC SOUND QUALITY, True360 degree Bang & Olufsen Signature Sound -BEAUTIFUL DESIGN, Inspiration from modern Scandinavian design -PURE CRAFTSMANSHIP, The top disc uses viscosity to control movement -EASY SETUP, Automatic setup through B&O PLAY app -MULTIPLE CONNECTION, Wireless over Bluetooth, WiFi and Google […]

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Introducing the new Beoplay M5 launched at CES, 2017 in Las Vegas and on Beoplay.com

Beoplay M5 is a powerful, connected speaker that can function as a standalone or be connected to other speakers across multiple rooms.

-FANTASTIC SOUND QUALITY, True360 degree Bang & Olufsen Signature Sound

-BEAUTIFUL DESIGN, Inspiration from modern Scandinavian design

-PURE CRAFTSMANSHIP, The top disc uses viscosity to control movement

-EASY SETUP, Automatic setup through B&O PLAY app

-MULTIPLE CONNECTION, Wireless over Bluetooth, WiFi and Google Cast Built In

THE CAMPAIGN STORY BUILDS ON CONNECTING SPACES

Beoplay M5 is about the seamless music experience. We dramatize the home by showcasing a seamless flow of sound through different rooms at Ny Carlsberg Glyptotek in Copenhagen.

It is a seamless journey through space, sound and emotions.

Link to campaign film: https://youtu.be/CSFDIlp17n8

HOW DO WE TELL THE STORY

As we move through the museum, We portray four different emotions (fun, anger, love, fear) shown through art, music and human interaction – No boundaries. Just music flowing through beautiful rooms.

We are showing the emotional impact that music has on people – the transformative power of music.

M5 MUSIC ARTIST

London based Danish artist Mont Jake composed the track to our M5 campaign film. We created a behind the scenes film about him and his way of working with music. Read more in the Journal

The campaign is supported by assets of beautiful product/lifestyle images, a great M5 Marketing Toolkit and a very strong landing page at Beoplay.com

Beoplay M5 product page:

https://www.beoplay.com/products/beoplaym5

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B&O Play H6 Headphones Featured in Sunday Times Fathers Day Gift Guide Australia http://audion-mm.com/bo-play-h6-headphones-featured-in-sunday-times-fathers-day-gift-guide-australia/ http://audion-mm.com/bo-play-h6-headphones-featured-in-sunday-times-fathers-day-gift-guide-australia/#respond Thu, 03 Sep 2015 03:47:30 +0000 http://audion-mm.com/?p=7106 Good Listener Bang & Olufsen BeoPlay H6 Special Edition Headphones, $549 bang-Olufsen.com

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Good Listener

Bang & Olufsen BeoPlay H6 Special Edition Headphones, $549
bang-Olufsen.com

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B&O Play H2 Headphones Featured in the InStyle Fathers Day Gift Guide Australia http://audion-mm.com/bo-play-h2-headphones-featured-in-the-instyle-fathers-day-gift-guide-australia/ http://audion-mm.com/bo-play-h2-headphones-featured-in-the-instyle-fathers-day-gift-guide-australia/#respond Thu, 03 Sep 2015 03:33:47 +0000 http://audion-mm.com/?p=7109 http://www.instylemag.com.au/editorspicks/fathers-day-gift-guide

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http://www.instylemag.com.au/editorspicks/fathers-day-gift-guide

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Edifier E25 Luna Eclipse PC Speakers Review on Gizmodo Australia http://audion-mm.com/edifier-e25-luna-eclipse-pc-speakers-review-on-gizmodo-australia/ http://audion-mm.com/edifier-e25-luna-eclipse-pc-speakers-review-on-gizmodo-australia/#respond Thu, 30 Jul 2015 06:24:23 +0000 http://audion-mm.com/?p=7079 Edifier E25 Luna Eclipse PC Speakers: Australian Review If you have a gaming PC or home-office machine that lives on a workdesk or in a study, it makes sense to invest in a good pair of speakers. But on my desk, I also have two smartphones, an iPad, and a constantly revolving suite of wireless devices. It makes more sense, then, to invest in a good set of speakers that also have Bluetooth. Edifier’s Luna Eclipse speakers, new to Australia, […]

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Edifier E25 Luna Eclipse PC Speakers: Australian Review

If you have a gaming PC or home-office machine that lives on a workdesk or in a study, it makes sense to invest in a good pair of speakers. But on my desk, I also have two smartphones, an iPad, and a constantly revolving suite of wireless devices. It makes more sense, then, to invest in a good set of speakers that also have Bluetooth. Edifier’s Luna Eclipse speakers, new to Australia, are made for everyday PC usage but are equally at home playing back your favourite tunes wirelessly.

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Edifier has just started selling PC speakers and other equipment in Australia again, after four or five years of them not being available — and we’re really happy they’re back. It’s always good to have another brand selling high quality speakers and PC components and peripherals; even though Logitech, Creative and Audioengine have the market pretty much locked down there’s still a lot of potential for Edifier to make a new name for itself. Edifier’s thing, if you look at its website, is PC speakers and equipment that is superbly fashion-forward while also sounding pretty damn good at the same time.

The $299.95 E25 Luna Eclipse is a stereo pair of speakers in the 2.0 configuration — that is, there’s only two speakers and no standalone subwoofer for low-frequency effects — connecting to your PC, Mac, laptop or even your gaming console with a single 3.5mm stereo analog input. You can buy the speakers in a glossy red, white or black finish, each of which are accented by silver and matte black. The two speakers connect with a six-pin cable, there’s an 18V DC power input, and a 3.5mm stereo analog audio input. If hooking up with a wired connection isn’t your whimsy, you can also use the speakers’ inbuilt Bluetooth.

hat sleek design is deceptive, though, because the two speakers weigh almost 4kg — they’re very solid, and that means no rattling or untoward vibration, even during heavy bass hits from the twin 22w low frequency drivers. There are no visible controls on the E25 Luna Eclipse; that’s because there’s only a touch-sensitive power toggle, volume up and volume down on the right speaker, as well as a wireless, Apple-esque remote control with the same three buttons. Not being USB connected, you’ll obviously be using your PC or laptop’s sound card — unless you’re using Bluetooth, these speakers are just about as dumb as PC hardware can be.

At 85 Watts, the Edifier E25 Luna Eclipse is relatively grunty, as PC speakers go — it’s nothing compared to the hundreds of Watts of power that you’ll get from a surround sound system You could use these speakers with a PC as Edifier intended, but the Bluetooth means they’re perfectly happy being fed a wireless source like a smartphone or tablet, or you could compromise and run them from a laptop that has Bluetooth. Setup is extremely simple, with most of your time spent hiding cables away and making the speakers themselves look nice — the sheer mass of cables if you’re connecting using the 3.5mm jack is a potential frustration. They’re also fingerprint magnets, so make sure you have a cleaning cloth handy.

What’s It Good At?

Capture

Reviews

Edifier E25 Luna Eclipse PC Speakers: Australian Review

If you have a gaming PC or home-office machine that lives on a workdesk or in a study, it makes sense to invest in a good pair of speakers. But on my desk, I also have two smartphones, an iPad, and a constantly revolving suite of wireless devices. It makes more sense, then, to invest in a good set of speakers that also have Bluetooth. Edifier’s Luna Eclipse speakers, new to Australia, are made for everyday PC usage but are equally at home playing back your favourite tunes wirelessly.

Gizmodo loves technology. Our product reviews are presented thanks to Dick Smith.

What Is It?

Edifier has just started selling PC speakers and other equipment in Australia again, after four or five years of them not being available — and we’re really happy they’re back. It’s always good to have another brand selling high quality speakers and PC components and peripherals; even though Logitech, Creative and Audioengine have the market pretty much locked down there’s still a lot of potential for Edifier to make a new name for itself. Edifier’s thing, if you look at its website, is PC speakers and equipment that is superbly fashion-forward while also sounding pretty damn good at the same time.

Specifications
  • Total Power: 85 Watts
  • Frequency Response: 50-20,000Hz
  • Speaker Drivers: 19mm tweeter, 4-inch woofer, 3-inch passive radiator
  • Colours: White, Black, Red
  • Dimensions: 122x212x222mm
  • Weight: 3.6kg

The $299.95 E25 Luna Eclipse is a stereo pair of speakers in the 2.0 configuration — that is, there’s only two speakers and no standalone subwoofer for low-frequency effects — connecting to your PC, Mac, laptop or even your gaming console with a single 3.5mm stereo analog input. You can buy the speakers in a glossy red, white or black finish, each of which are accented by silver and matte black. The two speakers connect with a six-pin cable, there’s an 18V DC power input, and a 3.5mm stereo analog audio input. If hooking up with a wired connection isn’t your whimsy, you can also use the speakers’ inbuilt Bluetooth.

That sleek design is deceptive, though, because the two speakers weigh almost 4kg — they’re very solid, and that means no rattling or untoward vibration, even during heavy bass hits from the twin 22w low frequency drivers. There are no visible controls on the E25 Luna Eclipse; that’s because there’s only a touch-sensitive power toggle, volume up and volume down on the right speaker, as well as a wireless, Apple-esque remote control with the same three buttons. Not being USB connected, you’ll obviously be using your PC or laptop’s sound card — unless you’re using Bluetooth, these speakers are just about as dumb as PC hardware can be.

At 85 Watts, the Edifier E25 Luna Eclipse is relatively grunty, as PC speakers go — it’s nothing compared to the hundreds of Watts of power that you’ll get from a surround sound system You could use these speakers with a PC as Edifier intended, but the Bluetooth means they’re perfectly happy being fed a wireless source like a smartphone or tablet, or you could compromise and run them from a laptop that has Bluetooth. Setup is extremely simple, with most of your time spent hiding cables away and making the speakers themselves look nice — the sheer mass of cables if you’re connecting using the 3.5mm jack is a potential frustration. They’re also fingerprint magnets, so make sure you have a cleaning cloth handy.

What’s It Good At?

The sound that you’re able to get out of the Edifier E25 speakers belies their size — there’s a hell of a lot more bass than the enclosures’ size suggests, purely because of those comparatively large front-firing woofer drivers and their upward-firing 3-inch passive radiator counterparts. It’s bass that smaller speakers are generally abysmal at, and it’s bass that makes the Edifier E25 a pair powerful enough to fill a small- to medium-sized room with sound at moderate to maximum volume levels. Despite that strong bass response, midrange is not compromised — there’s a surprising amount of detail audible in the mids when you’re playing an appropriately high quality audio track.

Bluetooth, too, is absolutely rock solid. You can’t have more than one device connected at any one time, and that’s a pain especially if you’re the kind of person (like me) that flits between multiple devices on a regular basis. There’s no significant drop in sound quality when going from wired to wireless, crucially, at least that you can hear through the speakers — and that’s what matters. It’s worth considering, though, that any audio coming in over the wired connector will be prioritised over Bluetooth so multiple devices are a little less easy to navigate when you havc a full-time PC or laptop plugged in. Also, there’s no microphone in the speakers so they’re not so great for conferencing or use as a speakerphone.

What’s It Not Good At?

Capture1

The amount of cable mass means that the Edifier E25 Luna Eclipse can be annoying to set up, especially if you have both left and right speakers spaced closely together. All the cables are quite long, so you can place the speakers quite a long way away from each other — that’s actually a great thing for their soundstage and the stereo image that they create — but if you put them close then you’ll have to invest in some zip ties or cable ties. This is hardly a pressing concern, but it’s worth noting since the speaker-to-speaker connection is a specialised design and you can’t just use a simple shorter 3.5mm cable as a replacement.

The design, too, is sturdy but invites punishment — those two exposed, front-facing drivers, both woofer and tweeter, beg to be touched and prodded and poked. They’re well put together and stand up to minor bumps and pokes, and the fact that the tweeter has a small hoop somewhat concealing its silk cover is a welcome inclusion, but what would have been really smart was if Edifier had taken the opportunity to include a pair of speaker grilles — that would have both protected the all-important speaker drivers and offered a slightly more understated, but still fashionable design choice at the same time.

Should You Buy It?

Edifier’s little PC speakers put out a surprising amount of power for their size; by virtue of being quite tall and they have the internal volume to make enough bass and move enough air to sound good. That curved, softly rounded body makes for a beautiful design, too, although you’ll have to like red, white or black since no other colour combinations are available. The wiring situation is a little messy, to be fair, but that’s a necessity given the speakers’ 85-odd Watts of power and intention as a full-time non-portable setup.

If you wanted, you could use the Edifier E25 purely as a pair of Bluetooth speakers, although they lack the kind of portability and battery power and troublefree setup that we like in wireless systems. That’s selling them short, though, because they function at their best for close listening and near-field audio — the kind of use that you’d get on a PC desk in an office or home study. They’re an odd mix of sturdy and fragile; the speaker enclosures themselves are hardy but the drivers seem a little less so and do invite some poking and prodding because of their prominent placement and the lack of included speaker grilles.

If you want a system for your gaming PC or your office desk, but you don’t have quite enough space for a full set of full-size monitors, then the Edifier E25 is a great choice.

http://www.gizmodo.com.au/2015/07/edifier-e25-luna-eclipse-pc-speakers-australian-review/

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News Release Edifier is back in the Australian sound market featured in Channel News http://audion-mm.com/news-release-edifier-is-back-in-the-australian-sound-market-featured-in-channel-news/ http://audion-mm.com/news-release-edifier-is-back-in-the-australian-sound-market-featured-in-channel-news/#respond Tue, 07 Jul 2015 08:22:52 +0000 http://audion-mm.com/?p=7032 Edifier has another crack at the Australian Sound Market Chinese sound brand Edifier International is back trying to grow marketshare in Australia. The Company who for years have delivered cutting edge designs for their sound gear has struggled to get traction inside Australian retailers primarily because of poor representation.   Now the Company has appointed Melbourne base distributor Audion Innovision to represent them in Australia while also having a crack at trying to sell direct from an International web site […]

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Edifier has another crack at the Australian Sound Market
Chinese sound brand Edifier International is back trying to grow marketshare in Australia.
The Company who for years have delivered cutting edge designs for their sound gear has struggled to get traction inside Australian retailers primarily because of poor representation.
 
Now the Company has appointed Melbourne base distributor Audion Innovision to represent them in Australia while also having a crack at trying to sell direct from an International web site that is offering free shipping to Australia. 
 
A press release syndicated earlier today states that the Company is a prominent designer and manufacturer of high-end consumer audio electronics for both the consumer and multimedia markets, when in reality they are an excellent mid-market player who in the past have delivered affordable speakers wrapped around cutting edge design.
 
Their stand at CES is one of the most impressive yet despite this the major retailers have failed to stock their range of speakers. 
 
The Company is now trying to engage with gaming, music and lifestyle audiences through social media, online media, influencers and strategic partnerships in Australia in an effort to generate interest in the brand.
 
“Australia has been good to us in the past. We had strategic alliances that allowed us to be present in Australia 6 years ago and we know there are many loyal fans of the brand here so we decided to rethink our strategy and develop a more direct relationship with our customers. ,” said Audrey Anne Felix, Marketing Director, Edifier International Ltd.
 
Edifier has developed an online store at Edifier.com/au. Shipping to Australia is free the Company said. 
 
 Audion Innovision is the exclusive distributor of Edifier products in Australia. The Company that has little profile in the consumer electronics market claims to have been operating in the Australian market for 20 years. The Company will manage all of Edifier’s retail relationships and work towards developing new channels for the brand across Australia Edifier claims. 
 
“Audion Innovision was the first distributor for Edifier in Australia and we are confident that the market is going to welcome the brand warmly. Edifier has continued to develop proprietary high quality audio products at affordable prices while providing the customer with unparalled listening experience. With a series of award-winning products under their belt, we are very excited at the prospect of bringing this brand to the Australian market,” said Max Nazifi, Product Manager, and Audion Innovision.

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B&O Play Beolit15, A2 & H8 Featured in T3 Magazine Australia http://audion-mm.com/bo-play-beolit15-a2-h8-featured-in-t3-magazine-australia/ http://audion-mm.com/bo-play-beolit15-a2-h8-featured-in-t3-magazine-australia/#respond Fri, 05 Jun 2015 05:37:15 +0000 http://audion-mm.com/?p=7017 The post B&O Play Beolit15, A2 & H8 Featured in T3 Magazine Australia appeared first on Audion Innovision Pty Ltd.

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JESSICA MAUBOY in Elle Magazine

JESSICA MAUBOY in Elle Magazine

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ROCCAT Tyon Gaming Mouse Featured in APC Magazine Australia http://audion-mm.com/roccat-tyon-gaming-mouse-featured-in-apc-magazine-australia/ http://audion-mm.com/roccat-tyon-gaming-mouse-featured-in-apc-magazine-australia/#respond Mon, 18 May 2015 04:52:45 +0000 http://audion-mm.com/?p=6966 May issue 2015  

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May issue 2015

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B&O Play H2 Headphones Featured in Harper’s Bazaar Magazine Australia http://audion-mm.com/bo-play-h2-headphones-featured-in-harpers-bazaar-magazine-australia/ http://audion-mm.com/bo-play-h2-headphones-featured-in-harpers-bazaar-magazine-australia/#respond Mon, 18 May 2015 02:35:42 +0000 http://audion-mm.com/?p=6932 June/July Issue 2015

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June/July Issue 2015

Haper Bazar Page H2_2

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