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Introducing the new Beoplay M5 launched at CES, 2017 in Las Vegas and on Beoplay.com

Introducing the new Beoplay M5 launched at CES, 2017 in Las Vegas and on Beoplay.com

Beoplay M5 is a powerful, connected speaker that can function as a standalone or be connected to other speakers across multiple rooms.

-FANTASTIC SOUND QUALITY, True360 degree Bang & Olufsen Signature Sound

-BEAUTIFUL DESIGN, Inspiration from modern Scandinavian design

-PURE CRAFTSMANSHIP, The top disc uses viscosity to control movement

-EASY SETUP, Automatic setup through B&O PLAY app

-MULTIPLE CONNECTION, Wireless over Bluetooth, WiFi and Google Cast Built In

THE CAMPAIGN STORY BUILDS ON CONNECTING SPACES

Beoplay M5 is about the seamless music experience. We dramatize the home by showcasing a seamless flow of sound through different rooms at Ny Carlsberg Glyptotek in Copenhagen.

It is a seamless journey through space, sound and emotions.

Link to campaign film: https://youtu.be/CSFDIlp17n8

HOW DO WE TELL THE STORY

As we move through the museum, We portray four different emotions (fun, anger, love, fear) shown through art, music and human interaction – No boundaries. Just music flowing through beautiful rooms.

We are showing the emotional impact that music has on people – the transformative power of music.

M5 MUSIC ARTIST

London based Danish artist Mont Jake composed the track to our M5 campaign film. We created a behind the scenes film about him and his way of working with music. Read more in the Journal

The campaign is supported by assets of beautiful product/lifestyle images, a great M5 Marketing Toolkit and a very strong landing page at Beoplay.com

Beoplay M5 product page:

https://www.beoplay.com/products/beoplaym5

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